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Girls’ Schools Association hands online marketing brief to Clarity Digital

04/05/2009

Clarity Digital has been appointed as the lead agency by the Girls’ Schools Association (GSA) as it seeks to develop its MyDaughter brand, an online resource for parents. Clarity Digital’s remit will include all strategic planning, reporting and traffic generation for the recently launched site. The GSA which represents 200 independent girls’ schools developed the portal following research into how parents search for schools and their needs before, during and after the selection process. This resulted in the site which offers advice, support and forums on all aspects of raising girls.

Clarity Digital founder Jason Navon said; “The MyDaughter website is an innovative platform for the GSA to attract and engage with new parents for its member schools as well as providing an additional support channel for parents of existing pupils. I’m delighted that we’ve been tasked with leading the brand’s strategic development and online growth.”

“Sheila Cooper, Executive Director of the GSA said; “We’ve a made a great start with the launch of the site and now want to increase the pace and really drive usage and interaction via the MyDaughter site. Clarity Digital are the ideal partner to give us the strategic leadership and planning we need to develop and grow the brand online.”

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