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We’re talking mobile to the HE sector


HEERA have teamed up with Clarity Digital to help members understand what the mobile web is and its importance to the sector.

Many of you will have seen the latest data that suggests that 1 in 3 adults now use smartphones to access the web. However, what does this actually mean?

Outline research suggests that the data is skewed by the usage of the high profile mobile sites and apps (e.g. Amazon, Facebook, LinkedIn, Twitter, Tesco, etc).

So what’s the reality for higher education? And what should institutions be doing with mobile? 
To find out, we ran a meta-analysis of website data in the HE sector to determine what the true picture is for members. We’re presenting the results of this exciting project at a workshop at the University of Birmingham on the December 7th.


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