We’re talking social at an alcohol sector summit…

Birmingham PR agency Seal are hosting a round table debate for marketers in the alcohol sector. We’re taking part in what promises to be a packed event.

The growth in social media marketing shows no signs of slowing down and alcohol brands are among the most active sectors using these channels. But what are the risks? And what do brands need to do to ensure regulatory compliance?

Senior figures from the sector will meet in Birmingham to plot a clear route through the channels and the maze of rules surrounding the use of social media for marketing communications.

The panel will consider the consumer and see the results of a survey, commissioned by Seal, into how 18 – 25 year olds use social channels to engage with brands and what this means for purchasing habits.

The session will also look at case studies from those at the coal face with the aim of producing a practical guide for marketers.

The event takes place on Monday 23rd July. We’ll be live tweeting from the event and you can follow using the hashtag #bingingonsocial.